Snell Group

With over 30 years of experience in optical care, Snell Group is a family-owned business with operations in Bogotá, Colombia, and Santo Domingo, Dominican Republic. Renowned for its precision, quality assurance, and user-centric approach, Snell Group has established itself as a leader in visual health solutions across Latin America. Our operations span multiple formats, including retail locations under the brands Optifamily and Centro Especializado en Salud Visual, each optimized to serve different market segments. In addition to retail, we engineer comprehensive end-to-end optical solutions for both individuals and large organizations. Our services integrate advanced diagnostic technology, high-performance optical products, and scalable service delivery models—enabling us to meet diverse visual health needs with consistency and efficiency. Snell Group also designs and manages mobile vision campaigns for major corporate clients in the region. These turnkey programs combine on-site eye examinations, real-time prescription generation, and rapid delivery of custom eyewear. Our robust logistics and distribution framework—built on lean operational principles and just-in-time inventory management—ensures a seamless experience from screening to final product delivery. Locations Santo Domingo: Avenida Rómulo Betancourt 491, Plaza María Colombina, Dominican Republic - Centro Especializado en Salud Visual Bogotá: OMNI Shopping Center, Store 125 and Store 132, Carrera 8 #18-77, Bogotá, Colombia - Optifamily/Snell