So-Sure

SO-SURE exists because consumers deserve fairer, faster, and more rewarding insurance. When we launched in the UK in 2016, it was with a plan to turn the insurance industry on its head. Today, our win-win insurance model makes it easy to claim when our customers need us — and rewards them when they don’t. This concept is an old idea made new, inspired by powdered-wig-wearing 17th-century shipowners. Back then, they all chipped into a pot to cover a ship’s voyage, crew, and cargo. If the ship returned to harbour safe and sound, everyone got some of their money back. If not, the unfortunate shipowner was covered. Our version sees careful groups of friends and family connect their policies inside our app. If someone needs to make a claim, we’re there, providing super-fast support, repairs, and replacements. And if no-one claims, our customers can earn up to 80% of their premium back at the end of the year. Win-win! To learn more, follow us here and visit our website: