So What Marketing

So What?” marketing has been involved in technology for over 20 years. Planning and delivering marketing programmes that get results,'So What?' applies a pragmatic approach with a combination of incisive message development and deployment, via digital and offline channels. Balancing these many moving parts is a learned skill, and it's what we're good at. Relevance is at the heart of 'So What?'- the right message to the right person at the right time, via the right media. Use the insights available from data, customers and the community to tailor comms and drip-feed the story to your market. No shortcuts, but if you choose your battles, use insights to guide some homework, the results are there. Awareness, Interest, Desire, Action. Or in real terms, from a raised eyebrow, to a 'that looks interesting', to a 'haven't I seen that logo before, didn't they write that piece on.' to 'talk to me about fixing this problem' to 'show me how' and 'where do I sign'. If your company has limited in-house marketing resources, but still needs to run webinars, email customers and prospects, put up relevant blog and social content and generally support the sales pipeline - drop a message and we can have a chat.