Sober Steering

Sober Steering’s is developing a biosensor system – embedded in the steering wheel of a vehicle – that detects driver intoxication through the natural interaction between a driver’s hands and the steering wheel. The system’s biosensor technology non-invasively detects ethanol in the bloodstream to diagnose intoxication. If a driver is determined to be intoxicated, the system engages a proprietary transmission interlock to immobilize the vehicle and prevent drunk driving. The Sober Steering solution is invisible to passengers and requires no change in driver behaviour, eliminating the social stigma traditionally associated with existing technologies. Ultimately, Sober Steering believes that its unobtrusive, inexpensive alcohol interlock will become a standard safety feature as common as seatbelts and airbags in all vehicles.