Social Innovations, Inc

watchMEmelt.com is the world’s first and only weight loss and fitness focused video sharing community. We believe that by abandoning the stuffy, corporate feel of most weight loss and fitness related websites, letting the users control the majority of the content, and focusing most of our attention on video sharing and social interactions, watchMEmelt is positioned to be the next great community on the web. People and businesses around the world are uploading their webcam workout videos, diet vlogs & blogs, instructional fitness classes, weight loss progress reports, and success stories by the tens of thousands. Until now, this content, its producers, as well as the millions of people online looking for it, were scattered all over the Web. watchMEmelt is inspired by our society's overwhelming appetite. Over 98 million people in the U.S. are either overweight or obese. More than 70 million of these people attempted some sort of diet in 2010 - about 70% of whom tried to lose weight by themselves, shifting from fad to fad diet. The World Health Organization predicts there will be 2.3 billion overweight adults in the world by 2015 and over 75% of all Americans will be overweight or obese. Social Innovations, Inc. is a talented group of artists, nerds, futurists and entrepreneurs, working together to empower people to help themselves and each other to lose weight and stay in shape. Our goal is to shake up the $68 billion dollar weight loss and fitness industry forever.