Social Soup Uk

Social Soup is the UK office of leading word of mouth and advocacy agency, Soup. Since launching in Sydney 2006 we’ve been instrumental in establishing the word of mouth marketing channel. We grew from the idea that the conversations people have with one another are far more powerful than the messages most brands fire at them through advertising. People really want to take an active role in the products and services they’re using and are passing on powerful brand messages in their everyday interactions. We’ve generated millions of conversations through our Influential community and helped shape major global brands as diverse as Panasonic, Dettol, Johnson & Johnson, Nestle’, Absolut, Huggies, Penguin, Virgin, Kellogg’s, Honda and Renault. Social Soup’s mission in the UK is to continue connecting forward-thinking brands with highly influential people.