Socialgrade, Inc

Having successfully navigated two teenage daughters through the transition to social media (aka digital puberty) and all the headaches that came along with it, our founder, Anthony Braddy, figured there was a better way. In response, Social Grade was born. In September 2013, after a cycle through Lean Startup Weekend DC at 1776, he learned there was clearly a need for this product after talking to a significant number of parents visiting the National Mall during the Smithsonian Book Fair. The insight provided allowed Anthony to mature the idea from a focus solely on monitoring behavior and incorporated an educational and contract component that involved both parents and kids. Initially parents and their kids sit down and draft up a contract using our system. This contract sets the rules determining which online behavior is appropriate or inappropriate. Examples of inappropriate behaviors are- Bullying - Foul Language - Revealing Photos - Posting During School Hours - Posting About Illegal Activities We currently have 10 behaviors available for monitoring as of our alpha launch with more being added as needed. Not all criteria apply to all parent/child relationships. This is the purpose of the contract. Using the selected criteria, we then calculate a grade relative to the performance of other peers and distribute that report to parents at pre-determined intervals. An additional service is our passive monitoring tool that alerts parents when kids break rules and emails them, noting the social media platform where the violation occurred, making real-time parenting a real-time prospect. Social Grade is available via monthly, semi-annual, and annual subscription.