Soft Fight

AI killed the billable hour and some didn't get the memo. AI’s efficiency gains are exposing a critical weakness: most IT & software services firms still sell time, not value. They face a painful transition. IT services firms already lose millions every year due to misalignment between the teams that influence pricing - executives, sales, delivery, and finance. But AI could be the solution to a problem created by AI. Your pricing could be driven by an Agentic AI workflow, using a proven value-selling framework. IT and software companies must price smarter, capture more value, and align teams around winning deals - not just delivering work.