Sogood Ltd

SoGood EOOD is a Bulgarian family-owned company specializing in personalized products that show genuine care and attention. The company is home to the brand “SoGood by Desi Slavcheva”, founded by chef Desi Slavcheva – a culinary artist dedicated to people who love flavorful, thoughtfully prepared, and beautifully presented food. Her extensive experience in organizing themed dinners and events, combined with her meticulous attention to detail and vibrant travels around the world, inspired her to craft unique spice blends. These carefully selected combinations make cooking effortless for the modern home chef, transforming every meal into a memorable experience. Building on her culinary passion, Desi also draws from over 20 years of experience in the corporate world, understanding how important it is to feel confident and comfortable “in your own skin” – starting with what you wear. In 2025, SoGood expanded its portfolio to include a MTM shirt and T-shirt line, designed to offer comfort, style, and impeccable attention to details.