Sonar Strategies

Sonar Strategies is an innovation and brand strategy consulting group powering our insights via custom market research. We have been providing clients with a smarter approach for nearly 40 years. Today we leverage this expertise to offer complex perspectives to traditional quantitative studies. We utilize a variety of both traditional and unique methodologies, qual and quant, coupled with a dynamic assortment of adjacent services designed to drive better learning and reduce the burden on you. You may know us as the product test experts, and indeed we have been the recognized industry leaders in HUT and CLT for over three decades. Other research areas include Concept Development, Consumer Behavior, Brand/Market Monitoring, Retail Intercept, Message Testing, and our Sonar Package Test Platform. Visit to learn more about our approach to research and how we differ from other research companies.