Soon Store

Choose the reality you wear. We are sustainable retail project. Our mission is to provide Ukrainian customers with a new conscious consumer experience and to tell about sustainable fashion and slow fashion. Sustainable or ethical fashion entails environmentally friendly production practices and materials, healthy and safe working conditions for employees at all stages of the supply chain, and fair pricing for the end user. Slow fashion is a conscious approach to choosing your wardrobe, balancing textures and colors, combining new and vintage pieces, and investing smartly in quality clothes that last longer. All brands represented in Soon Store comply with the standards of sustainability. In our store, you can find natural organic fabrics, newest environmentally friendly semi-synthetic and recycled materials, and clothes created based on the cruelty-free principle, that is, without harming the animals. We support Fashion Revolution, the international movement whose aim is to promote conscious fashion and humanize the industry. The brands we represent in Soon Store use transparent manufacturing processes, and the customers can get any information about who, and in what conditions, made their clothing. The same applies to our retail operations. We are open to our customers. We believe that beautiful, fashionable, and high-quality clothing can be created without much damage to the planet and human beings. We believe in ethical luxury and conscious consumerism, which is not harmful but, on the contrary, beneficial to everyone.