Soughe

ABOUT SOUGHE Soughe is a next-generation haircare and beauty house with a mission to reshape the industry across the Middle East. Rooted in the Swedish professional salon heritage since the early Soughe was born from a passion for innovation, authenticity, and education. In 2018, Soughe expanded its journey to Iraq, quickly becoming the trusted partner for leading international brands. Today, with operations in both Dubai, UAE and Baghdad, Iraq, Soughe proudly represents some of the world’s most respected beauty names, including: K18 – KEVIN.MURPHY – PIXI – EPRES – ELEVEN Australia – ANSWR At Soughe, we believe in building brands with purpose not only through distribution, but by creating real connections with consumers. We partner with the region’s most inspiring influencers, stylists, and educators, turning awareness into community, and products into experiences. Driven by passion, powered by creativity, and guided by results Soughe stands for beauty that matters. WORK AT SOUGHE At Soughe, beauty is more than products it’s a movement of innovation, learning, and empowerment. Our team combines creativity and professionalism to serve our partners and clients across digital and physical channels. We are always on the lookout for driven, passionate talents who want to grow with us and shape the next chapter of beauty in the Middle East. If you believe in innovation, creativity, and collaboration we’d love to hear from you. info@soughe.com