South Entertainment Group

Since its foundation in 2012, the South Entertainment Group (SEG) has been dedicated, with deep commitment, to the innovation of entertainment with the purpose of taking the thrill of surfing beyond the beaches. With the introduction of static wave technology in Argentina in 2013, coupled with 7 years of research and development of our own system using compressed air, we took the first steps towards turning our vision into reality. However, it was with the development of the Brazilian eco-friendly technology for Waveseg surf pools that we truly materialized our vision. This innovation stands out for its adaptability to all levels of surfers, encapsulating our love for surfing, our commitment to sustainability, and our desire to promote inclusive leisure. The mission of the South Entertainment Group is to provide authentic and memorable surfing experiences, emphasizing safety, family fun, and environmental responsibility. Our commitment transcends entertainment; we are engaged in corporate social responsibility that aims for a positive and transparent socio-environmental impact. Through advanced technological solutions and customized engineering, we ensure economic viability and operational excellence in every project. With brands like Waveseg, Surfplace, and Amarukan, SEG is at the forefront of creating a future where passion for surfing and respect for our planet go hand in hand. Each brand under our umbrella shares a common vision: to innovate, inspire, and integrate, promoting not just technological advancements but also an unwavering commitment to sustainable and inclusive practices.