Soyoung Inc

Aside from offering beautiful, functional, and durable bags for life on the go, what is unique about SoYoung is that it has also become a voice for healing and transformation, where our founder, Catherine Choi, shares her story of turning pain into purpose, starting with her recovery from drug addiction over 25 years ago. It is the story of how, in small steps, she transformed her life into one that is purposeful, intentional and peaceful. SoYoung’s brand message is about having the courage to continuously hold a higher vision for oneself and then every day taking small steps in that direction. When this is done for long enough, and consistently enough, transformation happens - and the story of So Young is truly a testament of this.