Spark Emotions

Spark Emotions is driven by the science of certainty. Leading global brands are already choosing us to deliver the most effective consumer insight. And, we’ve just had a major transformation that means we are faster, simpler and more cost effective for our partners. Our world-class team of consumer psychologists, behavioural analysts, and industry leaders bring over 25 years of experience in understanding shopper behaviour across the globe. Through our proprietary tool, Spark Moments, we now have the ability to capture authentic, real-life behaviour to reveal the emotional drivers behind every decision… really, really fast. We translate complex human behaviour into actionable intelligence, turning real emotions and behaviours into insights proven to drive business growth. Powered by Science. Spark Emotions is the Human Intelligence behind That Global View. We decode what people truly feel and why they behave by capturing behaviour as it happens in the real world. This rigorous human data is the foundation of the group, validated by the ORCA 247 engine. We provide the behavioural insight that fuels the entire ecosystem, ensuring that media campaigns executed by our partners at That Media Group deliver guaranteed commercial impact. Let's turn human behaviour into commercial certainty. Drop us a message to see how our science can decode the 'why' behind your customer's choices, really, really fast.