Sparkle Data

Sparkle Data is a boutique research company working at the intersection of media and culture. We help organizations transform data into insights — from empirical research and data collection, through cleaning and rigorous analysis, to visualisation and tailored reporting. Whether it’s audience trends, industry shifts, or cultural impact, we provide the evidence and clarity you need to make confident decisions. Our services include: • Empirical research design & execution • Data collection & wrangling • Cleaning & quality assurance • Statistical & qualitative analysis • Data visualisation & dashboards • Insightful reports & presentations At Sparkle Data, we believe culture is best understood when numbers meet narratives, allowing data to truly sparkle.