Sparkle User Experience Research

I’ve worked in web for over 14 years as a bridge between product, design and marketing teams. My strength lies in gaining a deep understanding of what customers want and need. I’m the independent voice of your customer. I will champion their perspective during all phases of the design and development process. I dig deep while researching so I can identify and clearly articulate their needs, motivations, values, pain points, and opportunities. I thrive in an agile, collaborative and customer-centered environment and work well with both onsite and remote teams. Sarah Pennell I plan, design and conduct user research utilising a variety of qualitative and quantitative research methods such as usability testing, concept testing, contextual inquiry, in depth interviews, surveys and competitor analysis.