Spatial Shift By Tobin

Tobin Trevarthen is a Narratologist. He is the founder of Spatial Shift and the originator of ShiftStory™, a narrative pilgrimage for people at a threshold. A former corporate seller and strategist who sold over $1B in marketing solutions to the Global Tobin walked away from the boardroom to pursue something deeper — the power of human narrative as a compass for change. After decades in executive roles and startup creation, he saw the same pattern again and again: smart, capable people losing connection with their own story. That insight became a calling. Over the past 10 years, Tobin has worked with founders, executives, creatives, and catalysts to help them navigate not just what’s next, but who they’re becoming. His process blends strategic clarity with emotional resonance, pulling from years of experience working across categories and industries, systems thinking, and the poetics of becoming. Tobin is a published co-author (Narrative Generation), a wine geek living in Napa, and the creator of the Now New Next newsletter — a weekly expression on momentum, meaning, and long-game thinking.