Spec Up

Spec Up provides specialist guidance specific to marketing building materials and products in the Australian construction industry. We exist because marketing to specifiers requires specific marketing. Whilst there are many marketing consultants out there, Spec Up is unique because it gives your in house team expert industry insights from a practicing architect who is also experienced in guiding marketing campaigns. Our lead consultant has helped revolutionize marketing to architects through his role as consulting architect to Built Environment Channel. Our experience and expertise can guide your marketing and communications efforts to ensure that your messaging resonates with your target audience.