Spectal

We're a boutique creative agency connecting youth, culture, and brands through Experiential marketing | Brand solutions | Live entertainment. We do this by creating immersive, memorable, innovative experiences for young audiences across India. In campuses of all sorts and sizes, in big cities and small towns, with mainstream entertainment and niche subcultures across all sorts of youth touchpoints. Our journey began by managing The Local Train, which is now one of India's biggest bands. Along the way, we also started working with When Chai Met Toast, making both these bands a seminal part of the Indian music scene. We've now taken our experience and refined our focus to shaping pop culture more holistically through programming, production, and brand experiences. Our strengths and skills are end-to-end, with some or all aspects coming into play for various projects. For brand experiences: Strategy for where you can go and what you can do | Youth culture integration | End-to-end production | Programming | Digital amplification | Tech-enabled activity creation | Data-led campaign evolution | Long-term bespoke solutions | Influencer marketing | Merchandise For live entertainment: Strategy for associations and sponsorships | Design, production and fabrication | Other endless ways to elevate the experience for audiences and sponsors Our work spans: 150+ cities | 250+ Campus Festivals | 200+ artists | 20+ brand partners | 3 million+ of tomorrow’s generation engaged We’ve done it all as a small team based in Gurugram that’s fiercely dedicated to creating an impact on culture and the people who live on its pulse. At the end of the day… No matter the project, campaign or audience, we catch them young.