Spel Studios

SPEL Studios is a cultural insight, brand strategy, and growth consultancy. With eyes on the lookout and ears to the ground, we track moves in the margins - and the mainstream. Fresh insights, in turn, form the foundation for compelling brand strategies and business innovation. It’s one part method - and one part magic. The name 'SPEL' draws inspiration from Walker Evan's quote “Stare, pry, eavesdrop, listen. Die knowing something. You are not here long.” We believe in looking closer, questioning assumptions, and finding fresh inspiration around every corner. Founder Christina Herbach, draws upon 15+ years of experience at WPP and Accenture, including stints at: Bow & Arrow, FJORD, Kurt Salmon, Landor & Fitch, Wavemaker, and?WhatIf. Want to collaborate? Drop us a DM or email at hello@spelstudios.com