Sponge

Sponge is an independent, full-service creative agency and brand consultancy partnering with world-class brands across both customer and employee engagement. We apply a high caliber of creativity to ignite brands both inside and out. For our B2C clients, we develop brand-build campaigns and content that carry direct impact on key business measures. Through our proprietary practice, Innersphere™, we apply our creative force to elevate employee engagement. From introducing a new brand vision to adopting on-the-ground technology to embracing cultural transformations following new acquisitions, we inspire, engage and empower leadership and employees to better understand and put into action critical company-wide launches and initiatives. Founded in 2006, our client partners include iconic brands such as Hyatt, McDonald’s, Kohler, Cresa, Pinstripes, AANS, Cracker Barrel, Live Nation, CIBC, Luxottica, Kerrygold, and Penguin Publishing. Three principles in particular have guided us for 17 years. First, “Hail to originality.” While some have said “It’s all being done before,” never has a brand been faced with a given challenge at this particular time, in this particular climate, equipped with this brand story, or with this unique brand-agency leadership teams chasing it down. Every opportunity is ripe with potential for thought-provoking strategic messaging and arresting creativity. Originality is there for the taking. Second, “Talent and ego are not mutually dependent.” To quote a beloved former colleague and mentor, Maureen Moore, “Hire the nice.” Third, “Every brand has hidden potential. It takes relentless curiosity to find it.” These words not only give a clue to our name, but speak to the determination to discover more remarkable ideas for our client partners. To learn more about Sponge, send us a message or visit our site!