Sport Values Tableau & Research

SVT & Research provides data-driven solutions for sports’ marketing. SVT - Sport Values Tableau, the fundamental sport mapping for measuring the relationship dimensions and the quantitative sport personality. The goal is to offer the more effectiveness solution for the brand investing in sport. BPS - Brand Positioning Inside Sport, declines the SVT's values system on the brand: market positioning and brand image, brand personality projected on Sport Values Tableau, the best matching between sports and brand for market strategy, etc. Fan relationship marketing, the tools for direct digital marketing focused on sport community, clubs or national federations: strategic, creative and executive development of communication, through the correct definition of the marketing campaign and journey, CDP - customer data platform for managing the user's unique profile, marketing automation on transactional events or dynamic segments, analytics to control performance and optimize journeys. SVT active panel, the vertical panel built to represent the segment of followers and practitioners of different sports disciplines, through poll/ survey and product tests on various topics of interest: pre-qualified targets based on the disciplines followed and practiced, buyer personas of the brands, user and prospect of healthcare products / services for sport, sport media audience; sportlife styles:"dynamic","hero","academic","balanced","inclusive","spirited".