Sportpesa

Founded in Nairobi in 2014, SportPesa is a leading sports betting and digital gaming platform in Africa. From the start, we have invested in grassroots funding and sporting infrastructure - bringing world-class football clubs and tournaments to Africa to help drive social and economic growth. SportPesa proudly sponsors athletes and teams at every level. While best known for grassroots sponsorships, we have also partnered with leading global clubs – including Arsenal and Everton. Across the continent, SportPesa-backed professionals and teams have delivered standout achievements, from a WBC Bantamweight Champion to winners of the Kenyan Premier League and the SportPesa Super Cup. More recently, SportPesa and the Football Kenya Federation entered a 10-year sponsorship deal, leading to the Kenyan Premier League becoming officially known as the SportPesa League. Our commitment goes beyond sponsorship. SportPesa has funded programmes that enable professional athletes to compete internationally, supported the renovation of major stadiums, and partnered with organisations to strengthen amateur and professional sports. Initiatives such as helping Shujaa return to the 7s World Series, backing 100 grassroots football teams through Cape Town FC, and supporting champions in boxing and football demonstrate our long-term investment in sport and community development. Our renowned SportPesa Jackpot – a weekly football prediction game in Kenya, Tanzania and South Africa offering major prizes - has created life-changing wins for more than a decade. We want our customers to know that by playing on our platform, they are investing in their clubs, communities and countries. We call this the SportPesa effect. As we grow, SportPesa remains focused on delivering services responsibly, promoting integrity in gaming, and ensuring that our impact extends beyond the betting experience.