Spring Theory

Spring Theory matches companies with universities. We engage courses from the nation’s top universities to dig into a company-proposed project—from product design, consumer insight, digital marketing and everything in between—with the full resources of their professor and university at their disposal. At the end of each semester, students present their ideas and recommendations to our company partners as food for thought. These ideas frequently become springboards for implementation. We’ve designed a process that’s simple and clear, making meaningful connections between brands and students possible. Our approach to each pairing ensures that all parties, from company to classroom, spend their time in meaningful and productive ways.