Square Blades Ltd

Established in 2014 as an online shop based in the historic city of Chester, Square Blades is a Rowing inspired lifestyle brand. We take our inspiration from the heritage and history of British rowing and American crew to bring you timeless, premium quality, clothing. We're happily an independent family company which began life at Grosvenor Rowing Club (where we both row) in Chester. Helen introduced David in to the world of rowing, and after completing the Learn To Row course at Grosvenor Rowing Club, he was hooked. Like all good novices he bought a load of kit, including a hoodie, from the club's existing kit supplier and, after washing it for the first time, it shrank. Sad times. Having being a bit annoyed by this David, armed with a copy of Illustrator, a bit of an eye for graphic design, and sourcing some good manufacturers, created the first club sweatshirt design for Grosvenor. It hit Instagram, and a number of clubs got in touch asking for versions for their athletes. By 2016 it became apparent that the company was now outgrowing the space in the spare bedroom, which also needed to be vacated due to the impending arrival of the Square Blades baby (now toddler). October 2016 saw us open our shop, based in Handbridge, Chester - just a stones throw from the local rowing clubs, the stunning River Dee, and the city centre. We were lucky to have friends, family, dignitaries, and, GB rower Mat Tarrant help us celebrate the opening. 2017 saw the introduction of our regatta pop-up shop which now appears at most major rowing events throughout the UK, plus a few select provincial regattas.