Stand Out Advisory

I've helped B2B SaaS and information services companies: improve customer retention increase customer engagement expand product value proposition optimize products, services, and experiences discover unmet customer needs optimize messaging to link to customer motivations and pain points overhaul the customer digital experience Project highlights: Increased membership growth by 26% and improved NPS by 50% by overhauling the end-to-end GLG member experience Increased GLG member engagement by 16% in one year Reduced churn leading indicator by 75% in one year through an overhaul of the digital experience at a mid-sized B2B SaaS business Developed strategy to expand GLG member value proposition by conducting unmet needs research Boosted win rate by 12 points in one year through an overhaul of a Gartner multi-million dollar prospect program Doubled impact from Digital Marketing at Gartner, resulting in an incremental $18M of revenue in one year If you want to make sure you have the insights you need to win in the market, keep your customers renewing, and beat the competition, let’s talk! Please reach me at mona.kosseim@standoutadvisory.com