Stand-Up Strategist

Stand-Up Strategist (SUS) is the premier resource for leaders interested in re-imagining their market boundaries and internal culture through the strategic use of humor, and the first rating platform to recognize and celebrate the important role of humor in corporate leadership, strategy and culture. Core inspiration for SUS was a quote by Albert Einstein: “If at first the idea is not absurd, then there is no hope for it.” Accordingly, the humorous probing of the absurd through conceiving and executing April Fool's Day campaigns, enables companies to- unleash the creative potential of their staff- connect emotionally with customers- and lay the seed for new, future-shaping, strategic directions. A flagship component of Stand-Up Strategists is its annual, Top 23 List, which selects, ranks and applauds the most outstanding April Fools’ Day campaigns from companies around the world. The SUS Top23 List ranks campaigns on such criteria as entertainment value, quality of execution, opportunistic absurdity, brand relevance and internal cultural impact. See details at