Starched Designs

Starched is a South African based online store offering work apparel which incorporates our vision of liberating staff to do their best work, in comfort, whilst expressing themselves stylistically. We believe that the way we dress influences how we feel, and this is the inspiration behind Starched. While starch was used to stiffen the fabric of uniforms and formal wear, we don't believe that fabulous needs to be stiff or formal. And so, at Starched we are driven to help you bring out fun and exuberance and add the fabulous factor, whatever your daily work requires. When you feel good, you look good and happy girls are always the prettiest."Nothing makes a woman more beautiful,than the belief that she is beautiful"~ Sophia Loren