Starcom Network Incorporated

STARCOM Network Inc. leads the commercial broadcasting industry in Barbados. We operate four radio stations, Voice Of Barbados 92.9 FM, HOTT 95.3 FM, The Beat 104.1 FM & Life 97.5 FM. For over eighty-five years, STARCOM Network has been shining over Barbados in many different ways. Ours is a story of service and broadcasting excellence. We offer a premier news service with nine news bulletins on weekdays and three on weekend days across our stations and on Current affairs is also a hallmark on Voice Of Barbados 92.9 FM with the popular Down To Brass Tacks call-in programme which is strong on listener engagement and a free and fair exchange of view on national issues. Our news and current affairs are well-respected for balance, fairness, independence and public debate. VOB is the undisputed #1 news/talk and community platform in Barbados. Musically and culturally there is a strong local and regional flavour. The audience is well spread by socio- economic groups and by sex. Its target is listeners 35 years and older. HOTT is the top youth urban music station with significantly higher listenership than its competitors. Its musical style includes, soca, reggae, dance hall, hip-hop and R&B. The audience is well spread, but higher among the middle and lower socio economic groups. HOTT dominates youth audiences 15 to 35 years old and remains strong up to the 40 to 44 age group. Life 97.5FM is the leading gospel music, faith and family focused station with an emphasis on inspiration and a heavy diet of family-oriented and children’s content. The BEAT 104. 1 FM targets persons 30 to 55. Listeners tune in for the hits, past and present. It promotes work-life balance. The target audience is predominantly entrepreneurs, executives and the aspirational lifestyle individual. Genres of music features include adult contemporary, power ballads, Top 40 hits, sweet soca, reggae (easy listening/classic) and local/regional R&B.