Starting With Julius

Est. Starting With Julius (SWJ) is committed to promoting the inclusion of people with disability in media and communications with a focus on mainstream advertising. We believe that advertising and media have a powerful role in shaping the consciousness and behaviour of individuals and that by reshaping the way that society thinks about disability and difference, it is possible to accelerate disability inclusion in every area of life and contribute to the elimination of attitudinal barriers and social injustices that diminish human rights. SWJ works through traditional media, social media and with companies directly to positively influence their marketing messages and raise consciousness about representation and portrayal of disability.