Stay Outside

Stay Outside is the creative practice of Toria Jaymes, a multidisciplinary Creative Director and designer working globally across brand, product, and design systems. The studio was founded in East London and grew from its independent design culture — a space defined by curiosity, collaboration, and experimentation. Today, Stay Outside operates between London and the mountains near Vancouver, working with brands around the world. The practice creates intelligent, visually coherent systems that connect identity, product, and communication. Its work spans brand definition, digital design, product launches, and campaign direction, always with a focus on clarity and lasting impact. What began as a small, art-driven studio has evolved into a creative direction practice that blends design, strategy, and visual thinking. Born to play. Live to create. Driven to explore.