Steelfin

SteelFin is the fractional marketing team that specializes in supporting search fund ETAs and B2B SaaS companies in the transition between startup and scaleup. The problem we solve: In the transition to scaleup, there is often a paradox. You need a next-stage CMO but can’t afford one yet. So instead of product/market fit and sound strategy, you might find yourself stuck in a tactical lead-gen loop. If you are willing to make a few tradeoffs, you can have the CMO you need right now. How we do it: We make inaccessible marketing talent affordable through our focus and frameworks. So you get full-time results with part-time spend. FRAMEWORKS We start by separating the marketing fuel (your story) from the machine (your resources and spend). A common misstep in marketing at any stage is to invest too much in the machine and too little on the fuel. We invert this, which saves you money on the machine and makes every growth initiative more effective. Here are three of our battle-tested frameworks. • Find the Story - We adapt your business strategy into a compelling story designed to fuel every interaction and improve every marketing and sales KPI. • Align the Teams - We train you on a process that tightly aligns product, sales and marketing teams in strategy and execution. • Fill the Funnel - We kick off a lean account-based marketing machine designed to have a value prop at every interaction and rapidly fill the pipeline. FOCUS We bring talent normally reserved for big brands to work on mission-driven B2B challenges by giving them unprecedented balance in their work and personal life. Our team works alongside your existing team part-time. We make these tradeoffs to do the essential work in less time.