Step South Pty Ltd

Step South is a leading, tech-enabled and growing importer and distributor of baby, kids and lifestyle brands in the South African retail market. With a primary focus on the baby and kids product category, Step South brings innovative premium products and brands to the consumer market in South Africa. The company manages the value chain from importing and distribution, to retail channel planning and management, to brand and trade marketing and after sales service, ultimately building brands for long term success in this market. Our brand portfolio is growing along a carefully planned yet also flexible path, and currently includes the following brands- Shnuggle - Zazu - Ubbi - BabyDam - Close - 321 Water Our growing retail channel footprint currently includes national retail chains, online retail, online marketplaces, as well as physical specialist boutique stores.