Story Changes Culture

Story Changes Culture is a consulting practice dedicated to elevating founders and technologists. It produces content, builds connections and amplifies stories that change culture and elevate leaders who are redefining the future through technology, media and advocacy. We do this by telling the stories that disrupt, transform and inspire. We tell stories that matter. Stories have long occupied a fundamental role in teaching cultural norms and values. Whether they take the form of children’s stories like Little Red Riding Hood; novels like Middlesex; films like Parasite; or public service campaigns like “only you can prevent forest fires,” stories have the power to define and shape culture. They influence what we believe and how we behave. The power of story is sometimes taken for granted due to the deluge of social media and content in the information age. But it is exactly in this world of data and information overload that engaging story can rise above the clutter and overwhelm to connect, engage and change culture. There is evidence throughout human history of the impact of story on behavior and societies, from Homer’s Odyssey that shared stories about conquering cities with trickery that are mirrored in the Greek battle strategy that followed, to recent stories like that of George Floyd that advanced the narrative about race in new ways across America. Story Changes Culture produces and amplifies the stories of individuals, companies, organizations and industries that seek to contribute to a better world through positive and inclusive story, culture and experiences. Whether you want to identify and build your personal story and brand, create a messaging platform for your company that will influence stakeholders, or collaborate with your peers to drive an industry-wide narrative, we can help.