Story Legacy

Most consumer packaged foods brands struggle with two core challenges: 1. How to differentiate from the competitive set. How to elevate brand attributes beyond rational reasons to believe. If your brand lacks a clearly recognized, product-based point of differentiation, how do you win? You don’t win with messaging that's about by product benefits, attributes, price, and promotion. That's a slow race to the commoditization of your category and your brand. The solution? Use emotionally meaningful language that's so deep, it resonates in your target's non-conscious. Then link that emotional meaning to your brand attributes to elevate them. The real challenge is uncovering that non-conscious emotional meaning. That’s exactly what Story Legacy does. We use our proprietary qual methodology, Facilitated Storytelling, to probe your target’s non-conscious minds to extract that meaning through "5 Variables of Emotional Meaning": Beliefs, Attitudes, Behaviors, Benefits to Target, Benefits to Others. These variables are structured to be read as a narrative. “I BELIEVE every day is a gift, so when it comes to ensuring each day is productive, my ATTITUDE is, I plan my day according to my longer-term goals. This BENEFITS ME by helping me live my best life each day.” Check out our "Featured" section to hear our Founder & CEO, Christopher Brace, speaks about Story Legacy. Check out the "Projects" section at the bottom of Christopher's profile to see our mattress case study. Notice how the attribute “heat disbursing action of Beautyrest BlackIce Cooling Technology” links to the emotional meaning of “get the most from your day.” Want to know how we can do this for your brand? Reach out and let’s talk.