Straight Up

Straight Up is a homegrown full-service talent, event and entertainment management agency founded in the UAE. It is made up of two main divisions: Straight Up Entertainment and Straight Up Fitness. Straight Up Entertainment focuses on sourcing, curating and delivering entertainment across the UAE by delivering unique experiences in collaboration with its strong partner network in order to create a culture of excellence while uniting the country’s venue portfolio with talent and audiences. It is also the proud organiser of the Emirates Music Summit, a series of educational, inspirational and motivational thought leadership events dedicated to creating awareness and appreciation for music locally and internationally. The primary goal is to push the boundaries of the industry, inspire constructive debate, address challenges, and help implement progressive change while creating a level playing field for everyone. It debuted on the 13th of March 2020 and the second edition will take place on the 6th of November 2020. Visit to find out more. Straight Up Fitness specialises in providing fitness, dance and wellness programs to communities and venues across the UAE. In collaboration with the government and private sector, it aims to be the most accessible and affordable program in the country by being at the forefront of supporting the UAE’s vision of becoming “the most active, happy and healthy country in the world”. Straight Up also represents and supports some of the best talent in the region across the music, entertainment and fitness industries. It strives to create an inclusive, dynamic and diverse platform designed to inspire, uplift and empower local and international talent by providing them with a platform to prosper and contribute towards making the UAE a global hub for talent.