Strategy Kiln

We use practical frameworks to simplify decision-making, sharpen positioning, and connect strategy to execution across SEO, AI GEO, Google Ads, and LinkedIn Ads. Our work is grounded in OCCAM’s Strategy Razor, a system designed to cut through noise and focus teams on what actually drives growth. We’ve helped B2B SaaS, fintech, and services companies improve lead quality, build predictable pipelines, and align paid and organic channels into cohesive growth systems. Recent work includes generating $2M in LinkedIn pipeline, increasing conversions by 73% for a B2B SaaS company, and turning a single SEO article into $350k in revenue. Strategy Kiln is for teams who want fewer tactics, better decisions, and growth that compounds instead of resets.