Strategy Onepager

Mick is a Consultant & Adjunct Lecturer specialising in Business Strategy (focusing on the OGSM framework) Marketing Strategy, Brand, Brand Management and Start-Up strategy. His approach has a particular focus on the practical execution of well formulated strategic plans in a way that works in dynamic organisations and competitive marketplaces. Mick has worked for over 20 years with Procter & Gamble on brands like Gillette and with other major brands such as Salomon, Mavic, Arc'teryx, Harry’s shave-care and O2. He has been an Adjunct Lecturer at the UCD Michael Smurfit School of Business on Marketing Strategy, Brand Management and Shopper Marketing & eCommerce.