Studio Apm

I work with ambitious leaders who want to build meaningful companies. I help them create brands with the purpose, authenticity and energy to move the world forward. Brands that can help provide purpose and meaning in an age of relentless change. I do three things: Strategy I want you to find your purpose. I help you figure out why you exist and what you’re here to do. This begins with discovering the meaning of your work and the principles that guide it. Then, figuring out the right brand architecture – the structure and the names that will make you stand out – so it is clear to customers why you exist and what you’re here to do. Creative I want you to be proud of your purpose and appearance. I help you find the style and symbols that bring your purpose to life, creating modern, considered designs for your brand identity: from logo and colour palette through to typography and imagery. Editorial I want us to tell better stories. To communicate clearly our ambitions. To create clear and compelling stories that say something about what we value. That is why editorial work is at the heart of my work, whether reports, marketing materials, catalogues, book publishing or photography.