Studio Sandoitchi

Hello! I'm Sandra, an honours graduate with experience across a variety of creative fields, including illustration, graphics, and web design. I tend to approach projects from a perspective that brings together organic and digital mediums, seeking balance between the physical realm and our increasingly digital society. During 2021, the last year of my Design (Honours) degree at UNSW, I completed an internship in website design. This has since led to the creation of my small freelance business where I mainly design and manage websites for clients. Web design allows you to get to know a brand really well, and has therefore led to current clients commissioning other work depending on their needs, such as graphic design and social media management. My alias, Sandoitchi or, actually means 'sandwich' in Japanese. From growing up exposed to Japanese popular culture, studying the language and travelling to Japan as part of high school, I started going by this name online, in 2017. Though, to be honest, I chose it mostly because it was a unique word that sounded like my name. But 'sandoitchi' also seemed to represent me - a combination of random creative fields, cultural backgrounds and experiences, all sandwiched into one. Over the years, the name has just stuck and I can't seem to let it go!