Su Mar

Drawn from dreams and memories ~ A contemporary clothing brand dedicated to the slow fashion movement. su`mar explores ideas and imagination, intrigued by endless possibilities. With sustainable and conscious practice ~ Each garment is tested of its purpose and how it translates into life, ensuring it gets as much wear as possible - translating through seasons and being adaptable for the wearer. Capsule ranges are released seasonally, producing small and exclusive runs to maintain the slow fashion practice. As we evolve the inventory will be kept fresh with one off and handmade items released naturally as they are made in house, ensuring we are utilising our off-cuts and unused fabrics. A strong focus on craft and hand made detailing is always present, accompanied with whimsical drapery and soft tailoring. su`mar is an offering of carefully considered pieces, each garment holding its own story ~ Capturing a feeling and transcending the ordinary, designed to lift spirits. All su`mar pieces are manufactured locally in New Zealand.