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Helping you understand the people behind the text Our unique technology enhances text analytics capabilities with demographic and psychographic profiling, providing information about the gender, age, socioeconomic status, and personality of the author. Applications range from market research (think segmentation), customer relationship management, targeting advertising, and informing hiring decisions. Our team has decades of collective research experience in this area, and are currently developing the first commercial application for demographic profiling. If you would like to know more, please contact us - we'd love to talk to you!