Subtotal

Subtotal makes it easy for shoppers to share their retail purchases with your brand by connecting their retail accounts—from stores like Walmart, Target, and Sephora—to your brand's website. We automatically detect when a purchase includes one or more of your SKUs and trigger custom events. These events integrate seamlessly into existing systems—loyalty platforms, SMS and email marketing, analytics, and more—helping you reward customers, personalize engagement, and drive deeper insights in the retail channel.