Sudu Sport

About SUDU SUDU is a sportswear brand that respects the resilient. For those who rise before dawn, who push through the pain, who never back down from a challenge, we’re the brand for you. Instead of rewriting the rules, we're refining the classics to give you all the sports clothing and footwear you love – done well. We believe that greatness isn't just about winning, it's about bettering yourself every day. That’s why SUDU exists: to support your journey from start to finish. Our Mission To fuel the potential within every individual, empowering everyone to unleash their inner athlete. Established in 2023, SUDU is a sub-brand under Levy Merchandising, part of Levy UK & Ireland. We are a D2C brand that also partners and empowers team sports clubs in technical kit design, creation, distribution and retail. In June 2024, we launched our first partnership with Premier League football club Wolves, as the club's official technical kit supplier. Follow this page to stay up to date with the latest in the SUDU world. For all career opportunities, please follow our parent company at For general enquiries, please contact us here or at support@sudu.co.uk