Sue Johnson Design

I love to create honest work that has positive impact and lifts not only brands – but the people they engage. Let’s connect, and together, help brands honor their purpose and maximize their potential! Creative problem solving begins with open-hearted, open-minded curiosity. I embrace research and data for its insight, especially when it’s surprising. Surprises in the learning stage of a project can lead to the biggest strategically-minded ideas – the unexpected a-ha moments. Move the business needle. I identify the strongest and most clever ideas, expand and check concepts against sound strategic thinking. Then distill the essence to build the simplest, most elegant communication. This is how the magic happens! Honest brands are born or reimagined to maximize their positive impact and potential. Empathetic listening is my superpower. True collaboration leads all involved to an understanding their ideas are valued and taken seriously, resulting in work that is smarter, meaningful, and far more successful. While developing team members that learn from and support each other making stronger, exciting creative departments too. Mentoring becomes a side-by-side relationship. My client experience includes Fortune 500 companies and tiny start-ups. Here are a few: AVMA Trust, Bob Evans Farms/Restaurants, Campus Cooks, Dairy Management, Kraft Foods Inc, Jim Beam Brands, Land O'Lakes, Uncommon Threads Chef Apparel • For a full list please see my website: https://suejohnsondesign.com/client-list