Sugata Research

The forefront of qualitative market research in Japan. A globally diverse group of qualitative researchers dedicated to helping our clients deepen their understanding and empathy for the Japanese market through observation, interaction, and exploration. As a team of client-oriented professionals, Sugata Research provides high-quality and specialized marketing research services customized to address the unique issues and challenges faced by our clients. We design tailor-made solutions to meet individual client needs and business objectives by utilizing a range of research techniques and methodologies. Our areas of expertise include consumer research, business research, healthcare, technology, depth/focus group interviews, ethnographies, UI/UX research, cultural intelligence and more. Our dedicated internal recruiting team ensures that we successfully deliver on challenging recruits and provide the highest quality respondents tailored to each individual project. Our industry-leading research facilities are designed by researchers, for researchers and aim to provide a comfortable and productive environment for both respondents and clients alike. Please visit our official website or feel free to reach out to us if you would like to learn more about Sugata Research!