Super Smelly

Super Smelly is the brainchild of Dipali Mathur Dayal, Founder and CEO, herself a mother to a growing tween. When she realised there was a dearth of safe products in the marketplace for her daughter, she took it upon herself to create something exclusively for this much-neglected age group – the one between babyhood and adulthood - which has its own unique needs. The need to look good, to smell good and to make the right choice for their bodies. All product formulations are developed keeping this age group in mind. What is more, they have been clinically and dermatologically tested for safety and certified ‘Toxin-Free’ and ‘Made Safe’ by Safe Cosmetics Australia. Most of the products are also certified ‘Vegan’ and none of them have been tested on animals. The brand sets out to boost confidence among teens and tweens about their body image and individuality, during their formative years when they are learning to think for themselves. It aims to bring about a revolution through products that support their own sense of independence and intelligence. Super Smelly uses vibrant colours and fun illustrations that the target group can connect with. The name itself yells out quirky, witty and self-assured. In a nutshell, Super Smelly is fun, playful, adventurous, edgy, fearless, dependable and exciting! Moreover, the brand gives parents the choice they never had. To never have to choose between safe and effective for their kids. Super Smelly is a premium and responsible skincare brand for the next generation, naturally derived and 100% toxin-free personal care products for teenagers and tweens. And we take our no-toxin business very seriously.