Superior Sauna & Steam

Inspired by the natural world and built for modern life, Superior Sauna & Steam combines sustainable materials, industry expertise and modern design to create exceptional sauna experiences. We believe sauna is more than a room — it’s a return. A return to warmth, to wellness, to community, and to self. Rooted in Ashland, WI and expanded across North America, we design, manufacture, and supply handcrafted sauna kits, components, and experiences for both residential and commercial use. Our team is made up of sauna builders, cultural stewards, event producers, and creative leaders working together to expand access to traditional thermic bathing in modern ways. Whether you’re building your dream sauna at home, launching a wellness business, or joining one of our guided experiences at The Yard or Pryes Brewing in Minneapolis — we’re here to help. As one of the Nations Largest Sauna Distributors, Superior Sauna provides Wood & Electric Sauna Heaters, Sauna Doors, Custom Sauna Kits, DIY Sauna Kits, Infrared Sauna Kits, Sauna Accessories, Cold Plunge Tubs, Outdoor Showers, and Steam Generators to the North American Market.