Supersisters

We have all heard the phrase: “If You can see it you can be it!” Founded in 1978, supersisters™, began as a publisher of a baseball-type trading card-series featuring American women of achievement. supersisters™ quickly became known as an innovative educational brand in women’s and girl’s empowerment. The original groundbreaking supersisters™ product included a set of 72 collectible trading cards – intended as a way for girls to learn about the accomplishments of established women leaders across a variety of professional pursuits as varied as sports, science, entertainment, engineering, politics, and powerful corporate roles in a fun and accessible format - an opportunity that four decades ago was missing from much of mainstream media, marketing, toys, and textbooks. Represented on the cards (through photos, biographies, and personal quotes of the permissioned participants) were living, American women who had made distinguished contributions in their professional fields. Approximately 500 women were invited to participate. The first 72 responses were featured on the original cards - numbered in order of the responses received. Bella Abzug, Rosie Casals, Susie Chaffey, Katharine Graham, Helen Hayes, Rosa Parks, Gloria Steinem, and Kathrine Switzer were among those included in the original series of supersisters™ trading cards first made available worldwide through mail order in 1979. Given the current cultural & political climate; the rise of female voices through coordinated movements; the elevated profiles of female industry leaders; the extraordinary success of biographical films, literature, & other media created by, for, and about powerful women, and in response to popular demand of current & former supersisters™ card collectors, we are excited to (re)introduce supersisters™! Today our mission remains the same as it was in 1978 – to celebrate the transformative power of pioneering women and the uncompromising spirit of girls everywhere.